Racing Fast Facts

The Sport 

• Auto Racing is America’s #1 spectator sport.
• Loyal fans can feel intimacy with their hometown heroes.
• With the sport growing at such a rapid rate, new facilities are opening, and additional seating is being added constantly.
• Attendance at NASCAR events alone is up 65% in the last 10 years.

Demographics

• The 25 to 44 age group is the fastest growing fan population
• 40% of the audience surveyed report an annual income of over 50,000
• 48% of the fan base is female
• 72% of the fans polled seek out products based on manufacturer’s involvement in auto racing.

Radio

• Radio reaches more potential customers in more places than any other medium.
• For advertisers, radio keeps ad costs under control while making the most of an entire ad program.
• In-depth analysis and follow-up reporting keep the listeners coming back.
• An established radio network and its loyal fan base provide a source of potential new customers.

Race Tracks in our Listening Area

• ARC Speedway, Blairsville, PA

• Challenger Raceway, Jacksonville, PA

• Jennerstown Speedway, Jennerstown, PA

• Lake Erie Speedway, Erie, PA

• Lernerville Speedway, Sarver, PA

• Motordrome Speedway, Smithton, PA

• Pittsburgh's Pennsylvania Motor Speedway, Imperial, PA

• Pittsburgh's Raceway Park, New Alexandria, PA

• Roaring Knob, Markleysburg, PA

• Sharon Speedway, Hartford, OH

• Thunder Valley, Central City, PA

• Tri-City Speedway, Franklin, PA