Racing
Fast Facts
The Sport
- Auto
Racing is America’s #1 spectator sport.
- Loyal
fans can feel intimacy with their hometown heroes.
- With
the sport growing at such a rapid rate, new facilities are opening, and
additional seating is being added constantly.
- Attendance
at NASCAR events alone is up 65% in the last 10 years.
Demographics
- The
25 to 44 age group is the fastest growing fan population
- 40%
of the audience surveyed report an annual income of over 50,000
- 48%
of the fan base is female
- 72%
of the fans polled seek out products based on manufacturer’s involvement
in auto racing.
Radio
- Radio
reaches more potential customers in more places than any other medium.
- For
advertisers, radio keeps ad costs under control while making the most of an
entire ad program.
- In-depth
analysis and follow-up reporting keep the listeners coming back.
- An
established radio network and its loyal fan base provide a source of
potential new customers.
Race Tracks in our
Listening Area
·
Lake Erie
Speedway, Erie, PA
·
Lernerville Speedway, Sarver, PA
·
Motordrome Speedway, Smithton, PA
·
Pittsburgh's Pennsylvania Motor Speedway, Imperial, PA
·
Pittsburgh's Raceway Park, New Alexandria, PA
·
Roaring Knob, Markleysburg, PA
·
Sharon Speedway, Hartford, OH
·
Thunder Valley, Central City, PA
·
Tri-City Speedway, Franklin, PA