Racing Fast Facts

The Sport 

• Auto Racing is America’s #1 spectator sport.
• Loyal fans can feel intimacy with their hometown heroes.
• With the sport growing at such a rapid rate, new facilities are opening, and additional seating is being added constantly.
• Attendance at NASCAR events alone is up 65% in the last 10 years

Demographics

• The 25 to 44 age group is the fastest growing fan population
• 40% of the audience surveyed report an annual income of over 50,000
• 48% of the fan base is female
• 72% of the fans polled seek out products based on manufacturer’s involvement in auto racing.

Radio

• Radio reaches more potential customers in more places than any other medium.
• For advertisers, radio keeps ad costs under control while making the most of an entire ad program.
• In-depth analysis and follow-up reporting keep the listeners coming back.
• An established radio network and its loyal fan base provide a source of potential new customers.

Race Tracks in our Listening Area